Jun 10 2007
H&M, The Sims 2, and you
EA sure pushes the boundaries of what is acceptable in product placement these days. While there is a Best Buy in Need for Speed: Underground 2 and ads all over their EA Sports titles, The Sims 2: H&M Fashion Stuff is their latest attempt. The difference is that it adds no gameplay to The Sims 2, just a bunch of H&M clothing and decorations for your sims’ homes and stores. In other words, you’re paying EA for an in-game advertisement that they’ve already been paid for.